Digital transformation, the way technology is ever changing in business, is becoming a pressing issue for organizations. Executives have varied priorities and strategic plans on how to accomplish goals, while continuing to earn profit. As organizations become more fast-paced than ever before, corporate technology is in need of staying current.
Many organizations see continual growth in both short and long-term goals however many executives don’t even know where to begin when it comes to technology. IT requires a large company commitment to change and companies must invest a lot of time and money into it.
In a recent study by ZDNet, technology leadership (CIO, CTO, CDO, and CDO) and business leadership (CEO, COO, CFO and CMO) show to hold very different opinions on the top technology priorities. Technology leadership believe the top five technology priorities are:
• Private/Hybrid Cloud
• Getting more from data/BI
• Focusing on Business Needs
Business leadership tend to believe the top five technology priorities are:
• Customer engagement management
• Digital marketing
• Business analytics
• New digital products/services
All of the above priorities are important and it is imperative for IT and business to close the misunderstanding gap and move forward with a common goal and plan. It’s extremely important not to be forced into a “one-size-fits-all” model when integrating new technology due to the various priorities and levels of knowledge.
Many technology departments in corporations are struggling to keep applications and systems up to date, which is impeding the way they keep an edge on competition.
Technology will never be the solution to overall digital transformation. The solution will lie within internal departments to find a way to work together and gain necessary key skills, while working with a common understanding. Organizations must invest significantly to bridge the gaps in technology, competencies, and proficiencies to stay current, and successful.